Makers Using Instagram as a Sales Tool
The Instagram algorithm has us all scratching our heads a bit. Which is why we are taking with a few #ahasmembers about how they are using Instagram to better their business. Every platform has to be adapted to every business. Hopefully these stories will give you a few ideas for how they can be adapted to yours.
State of Making: Aftcra and Ecommerce
Today's guest post is from #ahasmember Erica at Aftcra, an online marketplace for handmade American goods. Aftcra is partnering with us to make our State of Making Summit possible and since we are reviewing the changes and trends that affected makers this year and will be affecting them, we thought we'd ask Aftrca how things look from where they sit.
Housewarming: Launching the New Site
We are wrapping up this rebrand series with #ahasmembers Handcrafted HoneyBee (next week is part 10 then the epilogue the week after!) and if you've been following it at all, you'll know that the struggles and decisions they face in their rebrand are ones every handmade and small business faces whether they are new or rebranding after years of work.
Shacking Up: Building a Home(page)
Many handmade shop owners can feel like setting up their own online store is too overwhelming-- from design to driving traffic it just seems daunting. While it can be, it's totally worth it. Especially when you are looking to provide consistent customer experience within your brand. And the daunting part doesn't completely go away when you are rebranding an existing site. Just ask #ahasmembers Handcrafted Honeybee, who have been chronicling their rebrand in this 10-part series. Read on for how they handled it!
What I Learned During My Week in Silicon Valley
Perspectives on Different Selling Platforms: Square, Aftcra and Made Freshly
This year our awards show featured three awesome sponsors that all have selling platforms that are tailored for small, creative businesses. We thought you might find it useful to get to know what actually sellers think about these options and what their experiences have been like selling on them.