This post was part of our FREE Wholesale Tuneup Series we did. And you can sign up for it now so you won't miss a thing. The series will be chockfull of advice and perspective from makers, retailers and consultants. 

But I realize some of you might still be on the fence about wholesale. I know that having a store "take 50% of your sales" can seem like a bad deal. It's not-- I promise. Stores work for that 50% for you (and if they don't you give them the boot!) and help you get a steady stream of sales that you do way less effort for (especially considered to other more labor-intensive ventures like craft shows). And everyone knows it's MUCH more cost effective to keep customers than to find new ones. Having a solid base of stockists is like having a bunch of repeat customers.