One of the things we've noticed in talking with thousands of makers about their businesses, is that frustrations often come when makers don't have a clear idea about what they want out of their business. They think they see a business on Instagram or see them on store shelves and think "Yes, I want that!" But the realities of that are much different than they realize.
We talk with three makers about how they adjusted expectations and had mindset shifts that helped them grow their businesses.