When you have an online business, it's easy to forget that what you see online is the best, curated or partial version of what's actually happening in someone's business. Yet still we persist in comparing ourselves to others on social media! Today, #ahasmember Amber of Ink & Matter shares how she finally moved on from it and what she does to keep from getting sucked back in.
The Instagram algorithm has us all scratching our heads a bit. Which is why we are taking with a few #ahasmembers about how they are using Instagram to better their business. Every platform has to be adapted to every business. Hopefully these stories will give you a few ideas for how they can be adapted to yours.
This week saw two really big changes for makers-- the announcement of a new layout on Etsy and the announcement of Instagram to start using an algorithm. Which has caused quite a bit of panic (particularly around Instagram) on the interwebs.
Last week we talked about how it's often the case that we easily get followers who are peers (which is great!) but getting customers to follow is a much harder process. If you identify with this problem you are not alone, because we got a huge response from people wanting to correct this. Let's hope this post will help!
You've been working hard, hustling to grow your following on Instagram. You've read all the advice out there-- use hashtags, post great photos, don't overpost, post regularly. You are nailing it! And you're excited because you are attracting people who really admire... they're peers who have been doing what you do longer and making things you love! But are these the followers you want?
Today is our second installment of the blog series from our San Francisco chapter co-leader Caitlin Bacher of Little Farm Media. If you missed the last one, you can read it here.
