I cannot tell you how delighted I was to put this post together today! It included seeing the beautiful faces of so many makers in our community AND I got to relive the fun time we had at Craftcation with Sarah Deragon shooting our new photos. I hope you enjoy seeing the transformations as much as I did and that they inspire you!
In a past life my job was to work alongside graphic designers to make sure they understood what the client wanted and the client understood what was realistic and possible. It gave me great insight into how designers think (I often say, "I speak graphic designer"). And it also allowed me to see how many people did not understand the role or abilities of designers. Which is why I am so glad designer April Matthews is sharing how to work with a graphic designer-- because it will save you time and money (I promise!)
Today is the last post in a series on rebranding from #ahasmembers Robert and Stacia Guzzo of Handcrafted HoneyBee. First off I want to say thanks to the Guzzos for giving so much information to share with other makers out of the kindness of their own hearts. Writing this series was A LOT of work and they gave and gave and gave so much.
Many handmade shop owners can feel like setting up their own online store is too overwhelming-- from design to driving traffic it just seems daunting. While it can be, it's totally worth it. Especially when you are looking to provide consistent customer experience within your brand. And the daunting part doesn't completely go away when you are rebranding an existing site. Just ask #ahasmembers Handcrafted Honeybee, who have been chronicling their rebrand in this 10-part series. Read on for how they handled it!
We are winding down the rebrand series of #ahasmember Handcrafted HoneyBee. Once again, we welcome Robert and Stacia Guzzo, founders of Handcrafted HoneyBee to the blog. This energetic #ahasmember business team has generously offered to share their recent, dramatic rebranding journey with our community. Here is Part 7, as told by Robert.
You can read:
the prologue here
Part 1 (where they talk about their need to change) here
Part 2 (why it takes awhile to get a rebrand right)
Part 3 (what it's like finding a designer)
Part 4 (creating compelling content)
Part 5: (creating and using your brand guide)
Part 6: (creating compelling packaging)
AND read their designer's advice on getting better with graphic design here
Please give a warm welcome to Robert and Stacia Guzzo, founders of Handcrafted HoneyBee. This energetic #ahasmember business team has generously offered to share their recent, dramatic rebranding journey with our community. Here is Part 4, as told by Robert Guzzo, Co-Founder of Handcrafted HoneyBee.
You can read:
prologue here
Part 1 (where they talk about their need to change) here
Part 2 (why it takes awhile to get a rebrand right)
Part 3 (what it's like finding a designer)
AND read their designer's advice on getting better with graphic design here
