niche

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But Baby, I Can Change: Why Rebrand?

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But Baby, I Can Change: Why Rebrand?

Please give a warm welcome to Robert and Stacia Guzzo, founders of Handcrafted HoneyBee. This energetic #ahasmember business team has generously offered to share their recent, dramatic rebranding journey with our community. Robert and Stacia address issues like maker burnout, incorrect customer targeting, and the process of finding that sweet spot where a company's mission and its ideal customers collide. 

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Finding Your Niche: Pigsey Art Finds Her Ideal Customer in an Unexpected Place

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Finding Your Niche: Pigsey Art Finds Her Ideal Customer in an Unexpected Place

Brandy Davis of Pigsey Art, a  lasercut wood journals and home goods shop, shares with us today her experience with finding her niche audience via an invitation to a niche craft show she had never considered before. She explains how participating in a craft show gave her brand new perspective on who her audience was and how she could appeal to and pursue her ideal customers. Thank you, Brandy!