target market

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Adapting Product Lines in Response to Audience Demand

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Adapting Product Lines in Response to Audience Demand

Business decisions are a lot easier when we know our numbers... and sometimes we are very surprised what those numbers tell us. Today we talk with member Staci of Crafty Staci about how she realized one product was taking over her sales and what she did to alter course.

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But Baby, I Can Change: Why Rebrand?

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But Baby, I Can Change: Why Rebrand?

Please give a warm welcome to Robert and Stacia Guzzo, founders of Handcrafted HoneyBee. This energetic #ahasmember business team has generously offered to share their recent, dramatic rebranding journey with our community. Robert and Stacia address issues like maker burnout, incorrect customer targeting, and the process of finding that sweet spot where a company's mission and its ideal customers collide. 

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Finding Your Niche: Pigsey Art Finds Her Ideal Customer in an Unexpected Place

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Finding Your Niche: Pigsey Art Finds Her Ideal Customer in an Unexpected Place

Brandy Davis of Pigsey Art, a  lasercut wood journals and home goods shop, shares with us today her experience with finding her niche audience via an invitation to a niche craft show she had never considered before. She explains how participating in a craft show gave her brand new perspective on who her audience was and how she could appeal to and pursue her ideal customers. Thank you, Brandy!